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Jesse Pinkman (Aaron Paul) and Walter White (Bryan Cranston) are plenty difficult themselves on AMC's Breaking Bad, one of many cable shows Brett Martin discusses in his book.
For the sweetest, smoothest strawberry jam, author Kevin West suggests staying as far away as possible from what he calls "Pamela Anderson fruit": the big strawberries found in regular supermarkets. He prefers picking small, red berries from farm stands, instead.