Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—business people, teachers, politicians, journalists, and others—struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. This book that will transform the way you communicate ideas.—From publisher description.Introduces six key principles that help make messages memorable—simplicity, unexpectedness, concreteness, credibility, emotions, and stories—and explains how to incorporate each of these factors into the creative thought process.
We're living in an increasingly sexualized world, and the young—particularly young women—must deal with the consequences. Kids are having more sexual contact than ever, and at an earlier age. They call it "hooking up"—but, according to journalist Stepp, even those who use the term are vague about its meaning—anything from an innocent kiss to sexual intercourse. Stepp followed three groups of young women (one in high school, two in college), sat with them in class, socialized with them, listened to them talk, and came away with some disturbing insights, including that hooking up carries with it no obligations. Relationships and romance are seen as messy and time-consuming, and love is postponed—or worse, seen as impossible. Some young women can handle this, but many can't, and the result is a generation of young people stymied by relationships and unsure where to turn for help.—From publisher description.Evaluates the sexual experiences of three groups of young women who have responded to America's increasingly sexualized culture by engaging in obligation-free intimate relationships rather than navigating the turbulent new dating landscape.
Reveals how established attitudes affect all aspects of one's life, explains the differences between fixed and growth mindsets, and stresses the need to be open to change in order to achieve fulfillment and success.
A collection of favorite essays on the cosmos, written by a well-known American Museum of Natural History astrophysicist and author of Origins, includes the title essay, "Holy Wars," "The Search for Life in the Universe," and "Hollywood Nights."
A candid personal account by a pioneering doctor and tennis player who underwent sex reassignment surgery in 1975 discusses her pursuit of legal rights, her perspectives on gender issues, and her relationship with her son. 50,000 first printing.
A guide for patients and their loved ones on the intellectual and psychological aspects of illness draws on the experiences of the author's brother-in-law throughout the course of the latter's treatment for cancer, offering insight into how illness often results in an alienation process.
Provides a provocative study of the history of medical experimentation on African Americans, from the colonial era to the present day, revealing the experimental exploitation and poor medical treatment suffered by blacks, often without any form of consent, and offering new details about the infamous Tuskegee experiment and other medical atrocities. 25,000 first printing.
In a series of reflections on the world of modern medicine, a young doctor describes how physicians must deal with the inescapable reality of death, the risks and rewards of emotional involvement, patients' expectations concerning their doctors, and her personal experiences throughout her education, residency, and practice with mortality. 75,000 first printing.
Profiles the increasingly popular method of natural burial as an environmentally friendly alternative to traditional burials, citing the toxic hazards and high expense of embalming methods while discussing the benefits of chemical-free cremation, home burial, and burial-at-sea options. 35,000 first printing.
A behind-the-scenes account of the two-year experiment during which eight people sealed themselves within a 3.15-acre biosphere cut off from the outside world offers insight into the human issues faced by its participants, who survived life-threatening levels of deprivation, labor, and interpersonal conflict.
A memoir of the author's journey with her three-year-old son soon after the sudden death of her husband—a journey that cycles through grief and anger, but also through humor, joy, empowerment, and ultimately acceptance.
Traces the inspiring story of an autistic savant with genius-level mathematical talents, describing how he was eschewed by his classmates in spite of his near-photographic memory and super-human capacity for math and language, in a firsthand account that offers insight into how he experiences the world. 75,000 first printing.