Presents a history of the development and proliferation of nuclear weapons, an analysis of the current crisis with Iran, and advice on what can be done to enforce arms control and ensure peaceful uses of nuclear energy.
Traces the shared efforts of American soldiers, Iraqi staffpeople, conservationists, and ordinary citizens to safeguard the lives of the animals at the Baghdad Zoo who survived the outbreak of the Iraq war, an endeavor marked by hair-raising efforts to save a pride of lions, close a black-market zoo, and rescue Saddam's Arabian horses. 15,000 first printing.
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas—business people, teachers, politicians, journalists, and others—struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds—from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. This book that will transform the way you communicate ideas.—From publisher description.Introduces six key principles that help make messages memorable—simplicity, unexpectedness, concreteness, credibility, emotions, and stories—and explains how to incorporate each of these factors into the creative thought process.
We're living in an increasingly sexualized world, and the young—particularly young women—must deal with the consequences. Kids are having more sexual contact than ever, and at an earlier age. They call it "hooking up"—but, according to journalist Stepp, even those who use the term are vague about its meaning—anything from an innocent kiss to sexual intercourse. Stepp followed three groups of young women (one in high school, two in college), sat with them in class, socialized with them, listened to them talk, and came away with some disturbing insights, including that hooking up carries with it no obligations. Relationships and romance are seen as messy and time-consuming, and love is postponed—or worse, seen as impossible. Some young women can handle this, but many can't, and the result is a generation of young people stymied by relationships and unsure where to turn for help.—From publisher description.Evaluates the sexual experiences of three groups of young women who have responded to America's increasingly sexualized culture by engaging in obligation-free intimate relationships rather than navigating the turbulent new dating landscape.
Reveals how established attitudes affect all aspects of one's life, explains the differences between fixed and growth mindsets, and stresses the need to be open to change in order to achieve fulfillment and success.
A collection of favorite essays on the cosmos, written by a well-known American Museum of Natural History astrophysicist and author of Origins, includes the title essay, "Holy Wars," "The Search for Life in the Universe," and "Hollywood Nights."
A candid personal account by a pioneering doctor and tennis player who underwent sex reassignment surgery in 1975 discusses her pursuit of legal rights, her perspectives on gender issues, and her relationship with her son. 50,000 first printing.