NPR Extra The NPR marketing, branding and communications team tells the behind-the-scenes stories of NPR. Talking and writing about NPR is what we do every day. So we figured, why not share it with everyone?

Screenshot from Apple's "Photos Every Day" iPhone 5 ad picturing a scene from the Yeah Yeah Yeahs performing at NPR Music's SXSW 2013 Stubbs Showcase. Screenshot via apple.com hide caption

toggle caption
Screenshot via apple.com

NPR photographer David Gilkey in Afghanistan's Kunar River Valley as he navigated closed roads on his way back to Kabul (2010). Courtesy of CNN's Ivan Watson hide caption

toggle caption
Courtesy of CNN's Ivan Watson

This credo was quick to catch on at the She Works site and around the NPR building too. "Some pearls around HQ from @nprnews #sheworks project," NPR White House Correspondent Ari Shapiro (@arishapiro) said on Twitter. Ari Shapiro/NPR's She Works hide caption

toggle caption
Ari Shapiro/NPR's She Works

NPR South America Correspondent Lourdes Garcia-Navarro after receiving her Edward R. Murrow Award in 2012. Photo by Joyce N. Boghosian, courtesy of the Corporation for Public Broadcasting hide caption

toggle caption
Photo by Joyce N. Boghosian, courtesy of the Corporation for Public Broadcasting